A true way to keep the cost of printing down:Brother Genuine SuppliesContentsHarmful false economy 4-5The hidden costs of poor quality prints 6-9 If reliability is important, the only choice is Brother Genuine Supplies 10-11Leaking cartridges can potentially expose you to harmful chemicals 12-13Protect your printer investment 14-15Our contribution to your sustainability 16-17Choose Brother Genuine Supplies 18-19 With Brother Genuine Supplies (inks, toners, drums and belt units) you get unrivalled print quality, superior reliability and reduced downtime and wastage. You can cut the cost of printing while still getting the truly professional finish your business deserves.Harmful false economyTrying to save money by purchasing non- genuine supplies can end up costing you much more in the long run. By using non-genuine supplies, you could be putting your business at risk of:• Inefficient operations • Breach of data protection • Health & safety dangers• Loss of profitPoor-quality prints reflect badly on your business and they harm efficiency too. Both time and money is wasted on reprinting. They might also lead to costly engineer visits, not to mention the possibility of having to replace your hardware fleet ruined by non-genuine supplies. The end result could be a harmful false economy. 45Example of the damage non-genuine inks can cause Brother hardwareNon-genuine supplies have been responsible for poor-quality prints, whether it’s streaks and lines or poorly matched colours. In independent testing one brand of non-genuine toners produced printouts that were judged to be poor quality 70% of the time.(1)The hidden costs of poor quality printsPantone colours act as a reference to ensure consistent printing of colours across different machines and toners. Some non-genuine toners showed double the colour variance from the original Pantone colour(2) – this could affect important logos and trademark obligations.6Top: Brother logo printed to correct pantone colour. Bottom: Brother logo with colour variance.Example of excess black toner particles on a print out.Brother Genuine Supplies meet ISO 11798*, so you don’t need to worry about the permanence of your prints after being exposed to water, light, handling, or storage. Plus, all of our black toners are PIRA accredited** meaning important documents such as cheques and legal records are tamper-proof.*ISO 11798 covers the permanence and durability of the ink and toner on printed or copied documents.** Smithers Pira carry out tests on non-impact printers with a view to establishing the quality of print adhesion to cheque paper.7Example of document printed with Brother Genuine Supplies that meets ISO 11798 and PIRA accreditation 8999% of pages printed with Brother Genuine Supplies were judged to be the highest quality.(1) When printing with Brother Genuine Supplies you can be confident you’ll always get great results that look professional and protect your company image.Next >