Critical in helping businesses work more efficiently and accurately, Auto ID solutions are essential in a range of vertical sectors from warehousing, logistics, and transportation to healthcare and retail, helping teams to work faster and smarter. And the good news is that the opportunity for those supplying and supporting businesses with Auto ID solutions is only set to grow.

Reliable devices for tough, high-volume environments

Durable. Fast. Flexible. Connected. Our range of industrial, desktop and mobile thermal printer models are perfect for round-the-clock printing of robust labels in tough workplaces, from packing and shipping labels to product ID and order preparation labels.

Combining exceptional print performance and hard-wearing design on user-friendly, digital platforms, our printers are built to transform your customer's operations by boosting productivity and minimising downtime.

Our devices support multiple printer command languages and come with a range of touch panel displays, designed for simplicity. USB, USB host, Ethernet LAN, and Serial come as standard and our expert team is always on hand to support pre and post-sales.

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Why choose Brother?

The Auto ID market opportunity

Owing to a boom in online retail, never has there been more pressure across warehousing, logistics, and transportation to work faster and smarter. Profitable returns await for those able to capitalise on the opportunity to supply and support businesses with Auto ID solutions.


The landscape

20 %

of all global retail sales are anticipated to be online by 2022.*

*Sept. 2020 KPMG-BRC sales monitor

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arrow 9 %

Sales of label printers are expected to rise by 9% in 2021 as e-commerce grows sharply.*

*VDC Research Group for Brother UK, 2020

But it isn't just online retail. There are other sectors driving this demand for new devices:

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Food and beverage
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Pharmaceuticals and healthcare
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How we support you and your customers

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Complete thermal printer line up

Our range of solutions is perfect for printing robust labels in tough workplaces, from packaging labels to product ID and order preparation labels.

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Added peace of mind

Three-year return to base warranty as standard, with the option to upgrade to four or five-year enhanced terms and advanced exchange.


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Partner programme

Our bespoke Auto ID partner programme delivers extensive benefits and rebate earning potential.

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Managed Label Services

Use our quick and simple online platform to turn capex quotations into an opex subscription.

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Specialist sales and marketing teams

Working together we can help you identify and optimise opportunities for growth and access technical support.

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Reducing waste

We take our environmental responsibilities seriously and encourage our customers to send their waste supplies to our award-winning UK recycling facility.

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Dedicated pre-sales specialist

To support demonstrations, integration, testing, system design, special software and firmware enhancement, product customisation and much more.

Read how the Auto ID market is set for strong growth as operators focus on efficiency.

What our partners think

James Ussher-Smith The Pricing People

James Ussher-Smith

Founder, The Pricing People

Big-vendor quality, with small-supplier agility

The Pricing People works with some of the UK’s best-known retailers. It provides Brother’s thermal label printers as part of a range of integrated solutions that support businesses across their supply chains, from helping shop floor workers to price up goods, to warehouse employees managing stock inventories.

“Brother has a winning formula,” said James Ussher-Smith, founder at The Pricing People. “You get the product quality and maturity from a big multi-national vendor, but the agility, quick decision making and appetite for collaboration, that you might typically find from a smaller supplier.

“Brother’s stepped up to help us overcome the specific needs of our customers. In the past, they’ve even created bespoke accessories for us in the space of weeks.

“It’s rare to find such responsiveness from big vendors like Brother, which is something that ultimately helps us to provide the best service to our customers.”

The business's retail customers also use Brother's Managed Label Service. "This is another example of Brother's agile thinking. The ability to lease its hardware helps bring down the upfront cost of our systems to customers, making our solutions more friendly to their budgets," said James.

A thermal print range you can count on

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